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Ecommerce UK: the Stats of the Nation
Tweetgovernment,politics news,politics news,politicsAs part of a whitepaper I’m writing I’ve been looking into some of the stats around the impact that ecommerce has on the UK economy and thought I’d share a couple of introductory paragraphs. Ecommerce in the UK is big, and it’s only going to get bigger. In 2010 13.5% of all UK retail was [...]
Continue reading...My 5th Birthday
11. March 2012
Tweetgovernment,politics news,politics news,politicsI was reminded today that it was my Twitter birthday. Five years ago today I signed up and created my first Twitter account. It took me a few months to work out what was going on and what all the fuss was about. Now I tend to drift in and out of intense usage as [...]
Continue reading...CIPD Podcast – Interview on HR and Social Media
22. January 2012
Tweetgovernment,politics news,politics news,politicsI’ve consulted for the Chartered Institute of Personnel and Development (CIPD) for well over 10 years and back in early 2006 I was involved in developing a proposition around podcasting. The CIPD podcasts have gone from strength to strength and recently I was invited to participate in an episode on HR and Social Media. Full [...]
Continue reading...Multichannel Customer Experience Report
4. November 2011
Tweetgovernment,politics news,politics news,politicsWe launched our Multichannel Customer Experience Report today. Created in partnership with Econsultancy, the report contains some great insights into the current state of Customer Experience Management. However it’s important to understand that multichannel customer experience is not a popular subject. There aren’t many boardrooms that host endless discussions on the subject. The number of [...]
Continue reading...Dropbox use gamification
[engagement example 02]
31. July 2011
Tweetgovernment,politics news,politics news,politicsAs part of my ongoing series of customer engagement examples I’m highlighting the file hosting service Dropbox and their use of gamification to encourage participation in their service. Gamification, the integration of game mechanics into a website, service, community, campaign or application in order to drive engagement is a hot subject right now and this is a [...]
Continue reading...Pizza Express’ multichannel QR code
[engagement example 01]
31. July 2011
Tweetgovernment,politics news,politics news,politicsNothing makes an idea or concept come to life better than a story or an example. So I’ve decided to create an ongoing series of posts simply showing some of the best examples of engagement I’ve seen. If you know of anything I should feature please drop me a line. Pizza Express – from QR [...]
Continue reading...Physicality and the poetry of experience
25. June 2011
Tweetgovernment,politics news,politics news,politics Apple are making a big deal out of the multi-touch gestures that allow you to manipulate the interface in their new desktop OS (Lion). Lessons they’ve learnt from the iPad are rapidly impacting their other devices and software. Something Microsoft has perhaps been a bit slow doing following the success of their Xbox Kinect. [...]
Continue reading...My favourite marketing model – SOSTAC
30. May 2011
Tweetgovernment,politics news,politics news,politicsA few months back I was interviewed by the CIM following my presentation at the Technology for Marketing and Advertising – TFMA2011 – event. The interview was part of the CIM’s project to identify the best marketing model. I chose SOSTAC. What marketing model would you chose? The CIM have given us 12 to select [...]
Continue reading...Fusion Marketing Experience, 2011
27. March 2011
Tweetgovernment,politics news,politics news,politicsLast week I presented at the Fusion Marketing Experience event in Brussels, and a top event it was. Really well organised, in an interesting location, with some excellent speakers. Many thanks to the organisers but particularly J-P De Clerck for inviting me and all those who presented and attended who helped to make it such [...]
Continue reading...The challenge of social & mobile engagement
5. March 2011
Last week I delivered the opening plenary at the latest Directors’ Forum event in London. The day was devoted to meeting the challenge of social and mobile customer enagement.
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2. August 2012
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