Presentations - Loopstatic

Foviance new starter presentation

22. January 2012

Tweetgovernment,politics news,politics news,politicsIt has been just over a year now since I started as Commercial Director at the specialist customer experience consultancy Foviance. While reviewing the past 12 months I came across the presentation I gave to all staff on my first day and thought I’d share it here. It covers: The 3 interest areas required to be [...]

Fusion Marketing Experience, 2011

27. March 2011

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Tweetgovernment,politics news,politics news,politicsLast week I presented at the Fusion Marketing Experience event in Brussels, and a top event it was. Really well organised, in an interesting location, with some excellent speakers. Many thanks to the organisers but particularly J-P De Clerck for inviting me and all those who presented and attended who helped to make it such [...]

The challenge of social & mobile engagement

5. March 2011

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Last week I delivered the opening plenary at the latest Directors’ Forum event in London. The day was devoted to meeting the challenge of social and mobile customer enagement.

Time and the Attention Deficit

11. February 2011

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I was honoured to be among those asked to present at last nights Fantastic Tavern. The presentations were all on themes we felt were critical for the next year. Mine was on ‘attention’ and teh increased need for concentration to be productive, creative and happy.

Fusion Marketing Experience, Brussels

6. February 2011

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The preliminary line up for the Fusion Marketing Experience event in March has just been announced. I’ll be presenting a keynote and then running an interactive workshop on Managing the Multichannel Experience.

Marketing with Twitter – an introduction

3. September 2010

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This is a presentation created for a workshop I ran recently for around 20 different UK brands that were looking to use Twitter as part of their marketing mix. There’s a few advanced slides towards the end for the more experienced.

Engagement wins in times of trouble

3. March 2008

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Tweetgovernment,politics news,politics news,politicsThe following was recorded at the launch event for my Winners and Losers book. I shared the story of how the brand Martha Stewart managed to weather the storm of it’s name sake and founder’s imprisionment through an emphasis on engagegment. Slides and audio: Transcript: This is a story of Easter eggs, five months [...]

Four key tactics for Customer Engagement

3. March 2008

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Tweetgovernment,politics news,politics news,politicsSomeone sneaked a camera into the Winners and Losers book launch. The following gives a reasonable indication of how I bored the audience with four tactics for engaging your audience: personalisation and the rich experience the role of psychology and persuasion atomisation and the distributed experience social tools and the new conversation. Slides and audio: [...]