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CIPD Podcast – Interview on HR and Social Media
Tweetgovernment,politics news,politics news,politicsI’ve consulted for the Chartered Institute of Personnel and Development (CIPD) for well over 10 years and back in early 2006 I was involved in developing a proposition around podcasting. The CIPD podcasts have gone from strength to strength and recently I was invited to participate in an episode on HR and Social Media. Full [...]
Continue reading...Social CRM: the customer perspective
29. April 2011
Tweetgovernment,politics news,politics news,politics One of the key challenges facing companies at the moment is extent to which they can, or even should, gain value from customer information available within social media. If you or your company is interested in exploring this challenge I recommend the event ‘Social CRM 2011‘ on 6th May. It has an excellent line [...]
Continue reading...Fusion Marketing Experience, 2011
27. March 2011
Tweetgovernment,politics news,politics news,politicsLast week I presented at the Fusion Marketing Experience event in Brussels, and a top event it was. Really well organised, in an interesting location, with some excellent speakers. Many thanks to the organisers but particularly J-P De Clerck for inviting me and all those who presented and attended who helped to make it such [...]
Continue reading...The challenge of social & mobile engagement
5. March 2011
Last week I delivered the opening plenary at the latest Directors’ Forum event in London. The day was devoted to meeting the challenge of social and mobile customer enagement.
Continue reading...Social Media Citizens interview
5. November 2010
Last month I was interviewed by Giedrius Ivanauskas over at Social Media Citizens. I thought I’d share some of the Q&A here.
Continue reading...Marketing with Twitter – an introduction
3. September 2010
This is a presentation created for a workshop I ran recently for around 20 different UK brands that were looking to use Twitter as part of their marketing mix. There’s a few advanced slides towards the end for the more experienced.
Continue reading...The death of digital
30. August 2010
Back in January 2006 when were setting up the Customer Engagement Unit I wrote a discussion paper called ‘The death of digital’. It was based on the recognition that digital was becoming increasingly central to effective business activity, so much so in fact that pretty soon all business would become digital thus rendering the distinction between digital and non-digital irrelevant. So no need to even mention digital – hence its death.
Continue reading...Four key tactics for Customer Engagement
3. March 2008
Tweetgovernment,politics news,politics news,politicsSomeone sneaked a camera into the Winners and Losers book launch. The following gives a reasonable indication of how I bored the audience with four tactics for engaging your audience: personalisation and the rich experience the role of psychology and persuasion atomisation and the distributed experience social tools and the new conversation. Slides and audio: [...]
Continue reading...My Facebook Dilema
22. June 2007
Facebook is a great online service, compelling in its ability to leverage connections with people to both boost egos and provide self definition in the virtual space. But despite this I’m struggling to work out exactly how to use it. I mean I know how to ‘use it’ – it’s simplicity is one of the things that helps make it so persuasive. But what am I going to use it for?
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22. January 2012
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