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Multichannel Customer Experience Report

Tweetgovernment,politics news,politics news,politicsWe launched our Multichannel Customer Experience Report today. Created in partnership with Econsultancy, the report contains some great insights into the current state of Customer Experience Management. However it’s important to understand that multichannel customer experience is not a popular subject. There aren’t many boardrooms that host endless discussions on the subject. The number of [...]

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Pizza Express’ multichannel QR code
[engagement example 01]

Tweetgovernment,politics news,politics news,politicsNothing makes an idea or concept come to life better than a story or an example. So I’ve decided to create an ongoing series of posts simply showing some of the best examples of engagement I’ve seen. If you know of anything I should feature please drop me a line. Pizza Express – from QR [...]

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Physicality and the poetry of experience

Tweetgovernment,politics news,politics news,politics Apple are making a big deal out of the multi-touch gestures that allow you to manipulate the interface in their new desktop OS (Lion). Lessons they’ve learnt from the iPad are rapidly impacting their other devices and software. Something Microsoft has perhaps been a bit slow doing following the success of their Xbox Kinect. [...]

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Avoiding Trade-offs in a Persuasion Window

Recently I’ve been following a debate kicked off by Don Norman on the value (or lack of value) in simple design [Simplicity is Highly Overrated]. Today a post called Simplicity: The Ultimate Sophistication by Joshua Porter at User interface Engineering (UIE) caught my attention.

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Podcast: Interviewed by Foviance

The other day I was interviewed by Paul Blunden, CEO of the User Experience company Foviance. We spent a really lively 25 mins discussing everything from the difference between experience and engagement, the role the economy plays in shaping consumer demand and the importance of simplicity.

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