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Promo for SMMUK2010
The organisers of this year’s London Social Media Marketing conference asked me to provide this video overview introducing some of the themes that I was going to cover in my presentation.
Continue reading...Engagement wins in times of trouble
3. March 2008
Tweetgovernment,politics news,politics news,politicsThe following was recorded at the launch event for my Winners and Losers book. I shared the story of how the brand Martha Stewart managed to weather the storm of it’s name sake and founder’s imprisionment through an emphasis on engagegment. Slides and audio: Transcript: This is a story of Easter eggs, five months [...]
Continue reading...Four key tactics for Customer Engagement
3. March 2008
Tweetgovernment,politics news,politics news,politicsSomeone sneaked a camera into the Winners and Losers book launch. The following gives a reasonable indication of how I bored the audience with four tactics for engaging your audience: personalisation and the rich experience the role of psychology and persuasion atomisation and the distributed experience social tools and the new conversation. Slides and audio: [...]
Continue reading...Video: Winners and Losers book launch
2. March 2008
We’ve just had a great launch of our Winners and Losers in a Troubled Economy book. This video covers just some highlights from the six speakers.
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2. September 2010
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